Now that you know more about responsive design and how it might influence your business in the long run, it is just the time to review important elements to consider before you get started with making your site responsive. Responsive websites are created on flexible grids, meaning that you will not need to cover all the device sizes and create a separate pixel layout for each of them. With such a large number of different devices with various sizes and resolutions, it will be impossible to buil

Optimizing Facebook Ads might seem like a tough thing to accomplish, but we’ve got you covered. Nothing similar to rocket science here. You start by setting the ads in the correct way and then refine the existing strategy by testing it all out and tracking the results. While Facebook algorithms do the most part of optimization, the only thing left for you is to strategically place the ad campaign. Facebook, being one of the largest advertising platforms nowadays, has already sheltered over thre

CRO stands for conversion rate optimization and is a go-to strategy in digital marketing that aims to improve customer on-site journey and grow conversions. Effective CRO strategies can bring companies a massive ROI growth of up to 200%. Over 90% of people research products online before moving to complete a purchase, so the way a website is implemented and designed plays a significant role in terms of the brand’s bottom line. Regardless of the initial goal you pursue, be it newsletter sign-up,

Committing to taking a mortgage is a huge responsibility and requires thorough preliminary research about both advantages and disadvantages of getting one along with the buyer’s eligibility to receive it. One of the most common cases to request for a mortgage is a decision to get a house. Despite multiple articles on the topic of real estate and numerous agencies out there ready to assist and advise, people still tend to make quite a lot of mortgage mistakes on each step of the way.

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what they’re eating for lunch or their next celebrity crush. Blogging is big business for entrepreneurs and business owners. CEO Blog Nation recently launched a blogging community and we regularly blog for entrepreneurs and business owners and there are numerous reasons to blog. Rescue a CEO asked some businesses how they use blogging to help their business. Blogging is a great way to showcase exactly h

There exist tons of unstructured data that come from emails, website articles, survey responses, and blogs. The truth is that various types of textual information hold a good amount of business value and can unlock a number of exciting opportunities. With the help of artificial intelligence, machine, and deep learning, brands are able to structure data, reveal new features and correlations to enhance their strategy. The current technologies allow companies to perform more extensive text analysis

Due to a large amount of misinformation around us, we all like to question things, even if they are right in front of our faces: bare and apparent. As people encounter tons of data on a daily basis, it is clear that some of us would like to check everything twice. It can be anything, from understanding whether the highly advertised medicine is worth the money to making sure our digital marketing investment is worth the effort. Let’s talk about the latter and debunk the most common myths from the digital marketing world and discover what it is really all about.

Understanding how people behave while they browse your site might revolutionize the way you market your products and services. The more data you receive, the easier it is to adjust your strategy to get the desired ROI and improve customer experience. Google Analytics is eliminating guesswork, showing exactly people’s actions while they are exploring your website, how long they are engaged, and determining the last page they jump on before leaving. All of the above affects conversion and retention and if tracked wisely can help you with creating a convenient website and a far more effective marketing strategy.

Artificial intelligence is currently booming in the business and technological worlds with experts predicting that it will be the main progress engine, unlocking great value in sales and marketing. And while some people say that AI has gained too much hype, being overly expensive, it actually has a lot to offer not only for large enterprises but also for medium and small-sized businesses. With a good plan and careful budgeting, every company can make use of AI and its tools. Let’s look at some

Did you know that a good recipe for a successful marketing strategy starts with mixing the right tools and integrating them towards achieving the final goal? Automation and personalization are awesome. When put together they revolutionize the way companies do business. However, while most companies are actively using automation, they are still struggling to make use of the available data and apply it for a more personalized approach. With all the tools available, companies can collect all types of consumer data and analyze it for generating more sales and increasing conversions.

With the rise of digitalization, one industry that massively benefited from new technological innovations was Fintech. The progress has allowed financial companies to embrace the speed and a variety of tools that help with data analytics, forecast, and budget planning. Artificial intelligence has proved one of the most helpful and promising in Fintech as it allows financial institutions to stay efficient at lower costs, with fewer human intervention, and with maximum speed.

A successful SEO campaign starts with relevant keywords, that are the basis of your strategy towards site optimization. As SEO is regularly improved, it is essential to change and update keywords as well. You can start with thorough research and add words that are most often used in search results when it comes to the products you promote. When it comes to implementing keywords, the first thing you need to ensure is a page title which is clear and, at the same time, catchy. People should be abl

In 2020, designers are reinventing previous styles, playing with extremes, and constantly experimenting with different techniques. While some of them leave the top lists, others stay and seem to be in favor of many designers. All-time favorite minimalistic approach and flat colorful images are still with us in 2020 going along with new and emerging trends.

It has always been difficult to get enough traffic and quality leads for the business. It was the main challenge in 2018 and did not leave the position in 2019 with more than 30% of marketers reporting it as their top issue. 2020 is likely to be the same, with companies defining lead generation as their priority in terms of marketing goals. As marketers struggle to produce demand for what they offer, the competition becomes bigger with time as more and more brands are entering the market with m

One of the major challenges that many companies face nowadays is cloud integration. As a rule, most enterprises are known for using multiple systems, each of them operating separately on a different platform, each playing a significant part but none of them integrated. In such a case, the company has all the chances not only to lose important data but also to create chaos in the business processes. Integration technology will serve here as a great solution to allow companies to control all their work infrastructure.

The process of digitization keeps evolving, with more people choosing smartphones over other devices, spending time on the Internet like never before. While it doesn’t help with socialization, it definitely does for brands who want to increase their online presence and gain new customers. Knowing where your clients are and speaking their language can give you a significant edge over competitors. Nowadays, it hardly matters whether you are already an established brand, or just entering the marke